Manage cookie preferences
You can open the cookie preferences panel from the footer link labeled “Manage cookie preferences”. This lets you accept or reject analytics and marketing cookies independently.
Essential cookies are always on for security and preference storage.
1) Cookie categories
We divide cookies into three categories. This structure is used in our consent banner and preference panel.
Essential cookies
Purpose: core site functionality, security, session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: NO, activated automatically. Retention: session duration or up to 12 months for preference storage. Essential cookies help us remember cookie settings, keep the site stable, and reduce misuse.
Analytics cookies
Purpose: measuring traffic, user behavior, site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: YES, activated only after user accepts. Retention: up to 14 months. Analytics cookies help us learn which pages are most useful and how visitors navigate, so we can improve clarity and accessibility.
Marketing / advertising cookies
Purpose: remarketing, personalized ad delivery, conversion tracking. Consent required: YES, activated only after user accepts. Retention: up to 540 days (Google Ads default). These cookies and tags support advertising measurement and help us show relevant educational content to people who previously visited our site, based on non-sensitive interests.
2) Marketing cookies disclosures
The statements below explain how advertising cookies and related technologies may be used when you consent.
Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
We use the following tracking technologies on this website:
- Cookies (first-party and third-party)
- Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
- Device identifiers (browser fingerprint, IP address)
- Conversion event tags
We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Advertising and analytics technologies active on this site:
- Google Ads (gtag.js / Google Tag Manager)
- Google Analytics 4
- Google Remarketing Tag
- Meta Pixel (Facebook / Instagram)
Opt-out from personalized advertising
You may opt out of personalized advertising at any time:
- Google Ads Settings: https://adssettings.google.com
- Your Online Choices (EU): https://www.youronlinechoices.eu
- Network Advertising Initiative: https://optout.networkadvertising.org
- Digital Advertising Alliance: https://optout.aboutads.info
Opting out does not remove ads entirely, you will continue to see non-personalized advertisements.
Cookie preference management
Use the footer link labeled Manage cookie preferences to open the cookie consent panel and accept or reject each category independently.
Note: the URLs listed above are provided for opt-out and industry controls. They are not operated by DublinPulse.
3) Consent requirements
We use a cookie banner and preference panel that supports granular choices.
Consent banner behavior
- Offers three options: Accept All, Reject Non-Essential, Manage Preferences
- Does not activate analytics or marketing cookies until user accepts
- Stores your choice in localStorage for 12 months
- Is dismissible without accepting (Reject means only essential cookies active)
- Links directly to this Privacy Policy page
Consent statement
By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
EEA and UK users
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent
You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
4) Data Sharing with Advertising Partners
This subsection applies when you opt in to marketing cookies.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
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Google LLC
cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
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Meta Platforms, Inc.
pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
5) Lead Forms and Contact Requests
This explains what we collect when you contact us about workshops or learning sessions.
When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
Data minimisation
Please avoid including sensitive information in form messages. DublinPulse is an educational platform and does not require sensitive data to answer typical inquiries.
6) Google Services and Advertising
We may use Google services to measure site usage and advertising performance, subject to your consent choices.
This website uses the following Google services:
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Google Analytics 4
collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
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Google Ads Conversion Tracking
records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
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Google Remarketing
allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
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Google Tag Manager
deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
7) Meta Advertising Services
We may use the Meta Pixel for measurement and retargeting, only if you consent to marketing cookies.
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
8) Prohibited content self-declaration
DublinPulse is an educational construction knowledge platform.
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
9) Landing page integrity statement
We aim for accurate, consistent content for all visitors.
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
10) Children's privacy
This site is intended for general audiences and trade learners.
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.
11) International data transfers
Some service providers process data outside the EEA.
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.
12) User rights (GDPR Articles 15-22)
If you are located in the EEA or UK, you have specific rights regarding your personal data.
If you are located in the EEA or UK, you have the following rights:
- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty
To exercise any right, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk
13) What data we collect
We collect only what is needed to operate the website, respond to inquiries, and measure performance when you consent.
- Full name
- Email address
- Phone number
- IP address
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers
- Usage data (pages visited, time on site, click paths)
- Form submission content
- Conversion events (form submits, calls, purchases)
Some items above are collected only after consent (for example, analytics identifiers and advertising pixels). Essential data required for security and preference storage is processed regardless of consent.
14) Legal basis for processing (GDPR Art. 6)
We process data under the legal bases below, depending on the purpose.
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Contact form data
consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
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Analytics data
consent (Art. 6.1.a)
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Marketing and remarketing data
consent (Art. 6.1.a)
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Security and fraud prevention
legitimate interest (Art. 6.1.f)
Where consent is the legal basis, you may withdraw it at any time using the cookie preferences panel, without affecting prior lawful processing.
15) Retention periods
We retain data for defined periods aligned to operational needs and auditing.
- Contact form submissions 2 years
- Analytics data (GA4) 14 months
- Marketing cookies (Google Ads) up to 540 days
- Email communications duration of relationship + 1 year
- Server logs 90 days
- Cookie consent records 3 years (audit requirement)
We may retain certain records longer if required by law, to establish, exercise, or defend legal claims, or to address security incidents.
16) Policy metadata and changes
We provide clear dates and how updates are communicated.
Last Updated: January 15, 2026
Effective Date: January 15, 2026
If we make material changes to this policy, we will notify users via a homepage banner at least 14 days before the change takes effect. Your continued use of the website after the effective date indicates that you have read the updated policy.
If you have questions, contact us at [email protected] or by post at One Grand Canal Square, Dublin 2, D02 H210, Ireland.
Practical note for learners
DublinPulse focuses on construction education. We do not request sensitive categories of data through our forms. If you are discussing a technical issue, keep messages general and avoid sharing personal identifiers beyond what we need to reply.